Website redesign and collateral for Edge Audio Visual

A website redesign and updated marketing & sales collateral for a Cleveland technology services company.

Project background.

Edge Audio Visual is a technology services company in Northeast Ohio. Founded by Colin Bocan and Michael Kane in 2018, the company leverages AV systems, event production, and information technology expertise to support businesses, consumers, nonprofit organizations, and primary and secondary educational institutions.

Edge Audio Visual built a simple Wix website to get their business off the ground. However, the company aspired to target larger clients in the region who could benefit from Michael and Colin’s knowledge and cost-efficient services compared to other production houses and technology companies. I teamed up with Edge Audio Visual to rebuild its website, expand its content and sitemap, and refresh marketing and sales collateral.

edge audio visual marketing and sales collateral

Services leveraged.

Digital Marketing

Graphic Design

SEO

Web Design

My unique approach.

Colin and Michael came to the project with a brand and color palette they were happy with. However, they wanted the new website to emphasize their suite of technology services rather than AV solely. The size of the color palette enabled me to color code Edge Audio Visual’s four service offerings, which formed the foundation for the entire site and marketing and sales collateral. I also focused on strategizing website content blocks to spotlight the company’s benefits and differences versus competitors.

What I executed.

The website design effectively balances written content, iconography, and imagery to convey Edge Audio Visual’s offerings to prospects. Each page begins with a gradient hero section incorporating the company’s color palette. As users scroll down the page, they encounter content blocks that communicate Edge Audio Visual’s services and differences in an easy-to-digest manner, including content cards with subtle drop shadows and icons and 50/50 text and media sections. One of the more compelling components of the site lives on the individual service pages. The “Benefits of Working with Edge” section uses custom, succinct bullet point lists to compare Edge Audio Visual with its competitors.

The company’s updated collateral uses color-coded services, gradients, and technology-themed patterns to position Edge Audio Visual as a professional technology services partner. I also updated their business cards and created new one-sheets and advertisements with the refreshed brand elements.

See the difference for yourself.

edge audio visual website before the redesign edge audio visual website after the redesign

The impact of my work.

  • A significant increase in prospects through organic search.
  • Seamless brand consistency across all marketing channels.
28.69%
Increase in organic search traffic
Organic search traffic grew by nearly 30% in 2024 versus 2023, with 87% coming from Google.
188.89%
Boost in Google Search impressions
Optimizing for SEO helped Edge Audio Visual gain more visibility on Google Search in 2024 versus 2023.
259.74%
Growth in clicks from Google Search to the website
Edge Audio Visual ranked for relevant keywords that drove 260% more clicks to the website in 2024 versus 2023.

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